I make site

I make jewelry site http://golden-way.biz/. And I have a problem.  People go of  my site, but no result. I did a system for monitoring visitors to the site. It became evident that 95% of visitors or go  of site  at once, or after by reviewing the text. These visitors did not looked  on the photos. I realized that the problem in providing the information. Now I understand what i made and how  further to develop the site. And most importantly, I realized the importance of monitoring activities of visitors.